Thursday, September 1, 2016

Book Review:- The Heart of Change; John Kotter

The Change is inevitable in any organization. In this era of globalization and fast changing technology, this has created immense opportunity and challenges for the organization. The assembly line is shifting; nationality of final product is now universal, supply chain management and innovation is being seen as part and parcel of new socialization process for organizational growth and development.  In this prevailing situation, the change is an attitude and a norm for the top leadership in the organization, which reflects in the organizational structure.
This has been widely acknowledged that organization has its personality and its own culture. The force of socialization affects the culture of organization as well as both prevents and motivates the individual for behavior change. The core essence of change is based on the process and its strategy. John Kotter’s The Heart of Change underlines the essence of dynamic relationship between the “see-feel-change” and “analysis-think-change”.

There is no antagonism in this relationship, but a healthy mistrust and a healthy persuasiveness in the process play significant role in building a culture of not changing and culture of changing. John Kotter delves into the subject of change and how change actually happens. The core issue, which really disturbs the author, is that what the fundamental problem that underlines every revolutionary transformation is. In the first page, the authors clearly articulate that “people change what they do less because they are given analysis that shifts their thinking than because they are shown a truth that influences their feeling”. This sentence itself shows that the change is the end, but its means lie in between the “see-feel-change” and “analysis-think-change”.

Enabling environment and culture of participation is two important pillar of organizational transformation. The change in the organizational culture is a subtle process, which combines the value of social and human capital, visionary approach supported by substantial analysis provide opportunity to leadership in the organization to evolve timeframe and contingency planning for organizational transformation. This is also important here to recognize that the organization is not defined as single entity and human resources are important factor to either support or reject the transformation.

In many ways, failure is important learning opportunity for the leadership. The analysis-think-change approach is important driver of change, which help the leader to communicate the failure in effective manner. This is the time in the organization, when a leader can express the need of urgency for change and identify those resources, which can be motivated and inspired to carry forward the value of urgency and proactively  involve other stakeholder in this mission of change. In broader perspective, the Obama Election Campaign clearly used the need of urgency as paradigm of change in the United States and elaborated it further at international level. In fact, the hope, the need of urgency and the changes is interrelated and interdependent to each other.

The basic difference between the manager and leader is that leader envisions change as inevitable force to break the status quo and internalizes the process of change before suggesting it for wider audience and in broader circumstances. While manager works for the change without considering its impact beyond their roles and responsibility. Here, this is the responsibility of the leader to build a team and also build their capacity to address the essence of the change in better and effective manner. The main challenge of a leader in building team is to identify the right person, who believes and trusts on the outcome of the change. A consistent effort of a leader should be combined with the information sharing, consultation, collaboration between different stakeholders, building joint decision making process. In this way, a leader empowers his teams and provides them a direction, which attains valuable changes at organization level. The participatory approach plays vital role in strengthening and integrating the forces of change in the organization.

The communication skill of leader matters a lot for motivating the team to work hard and the leader able to inspire them. In the book, this has been clearly acknowledge in the following words that “You need to show people something that addresses their anxieties, that accepts their anger, that is credible in a very gut-level sense, and that evokes faith in the vision”. The change is not simply a reflection of objective and motive but a vision, which get shaped on the basis of existing and new opportunity in the organization. The effective communication skill of a leader is essential asset for him and also for the organization. In the process of sharing and communication, a leader enables his followers to celebrate the small success and involve other in the celebration. The big success is not a 100 meter race, but a marathon, where a long time preparation and consistency is required for. The celebration of small success motivates the leader and followers to speed up the process of change and strategically manage the future course of action and goal.

The book asserts that momentum of small successes should not be faded away.  The emotional upliftment of teams and other members of the organization because of the celebration of small successes motivate both leaders and followers. The leader is able to build strategy for the future course of actions and motivation. In action segment, he initiate decentralization process of decision making, try to reduce interdependency and excessive control over the resource, established collaboration and alliances with external partners,  evolves a supporting system, reorganizes the human and financial resources. In motivational aspect, a leader identifies the need of the employees and organization.

Potential Roadmap and Building a Change Methodology:

The road map of change methodology is not an easy task and neither the content of this book can be a magic bullet for every organization to embrace change. The guiding philosophy of this book is that the effective and conscious leadership play significant role in introducing change in the organization.

Having worked in nongovernmental organization, I realized that sense of urgency is always prevalent in generating financial resources, agenda setting, building development proposal, allocating roles and responsibility to staff members. The sense of urgency is neither path driven nor internally generated problem in this organization. The nature of social development is quite different than nature of economic growth. What I feel that the difference between the nature of social development and economic growth is motivating factors, which make the organization to have sense of urgency to bridge the difference and enable the stakeholder to access opportunity. I observed that every organization needs a different kind of leadership approach to address the challenges effectively and sensibly.

After going through this book, I realized that the strategic planning and resource management is key for successful intervention in organizational. The eight steps implementation of strategy requires multilayer preparation. Therefore, the effective leader can prepare the blueprint and mobilize resources for building long term vision and perspective of the organization.

The concept empowerment is quite inspiring for many organizations and also for many leaders. To achieve a functional level of empowerment, leader should persuade his or her team members to create a transformation process witin the organization. In the nonprofit organization, the main challenge is changing behavior of staffs and community member. Here, leader can identify different nature of capacity building training and activities, in which the involvement of staffs and community members ensure that they enable themselves to break their own stereotyped and perception. The vision of the organization provides supporting force to leader to break away the status quo and introduce changes in the organization.

The organization change and its sustainable future are complementary to each other. Many change initiative fails because the action is directionless and lack of communication presents the gloomy picture of future. In kotter’s description “difficulties inherent to the process”- this clearly shows that the change is process oriented and process is developed on the basis of existing resources and visionary approach of organizational future. In last, this is important to share that the organization identifies the need and resources, this is the leadership, which translate the vision into reality.